The Tech Buyer’s Journey is a complex process beginning with the buyer recognizing a pain-point that then moves into researching and evaluating potential solutions. Once a solution is identified, the purchasing stage - including quotes, negotiations and contracts - begins. And finally, the journey advances to delivery, implementation, and adoption. Join us to hear an overview of the steps in the Tech Buyer’s Journey and what is changing in how today’s modern buyer takes these steps. Are there new processes in certain steps of the journey? What is the role of a solution provider in helping the buyer through each step? And how does each step map to your company’s marketing, sales, and technical functions?

Presenters:

- Tracy Pound, Managing Director, MaximITy

- Angus Robertson, Chief Marketing Officer, Axcient

- Ryan Walsh, EVP Partner Solutions, Pax8, Inc.